Fundraising Case Studies
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Development Program | Case Studies
Florida Hospital
Florida Hospital is one of the largest hospitals in the United States, having grown to serve Central Florida patients in Orange, Seminole, and Osceola counties. Florida Hospital facilities are the busiest in the U.S., with over 2 million outpatient visits each year.
With the assistance of Marketing Partners, Inc., Florida Hospital Foundation has started a Centennial Fundraising Campaign, with an ambitious goal of $100 million in commitments by 2008 and has started a track toward a longer range cumulative goal of more than $200 million. The foundation currently operates through nine separate boards tied to the hospital’s campuses and centers of excellence.
An even greater goal was to use this campaign to make Florida Hospital Foundation into the top ranks of hospital foundations. MPI has helped with organizational development, infrastructure, situation assessment, case for giving, strategic planning, coaching and campaign counsel.
And it’s worked. Between 2000 and 2005 Florida Hospital Foundation moved from the bottom quartile of The Advisory Council’s Philanthropy 100 to the top quartile as measured in funds raised, ROI, and corporate and foundation giving.
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