 |
 |
|
|
|
|
|
|
|
|
|
||
 |
 |
 |
 |
||||||||
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
|
Market Research Decisions
Experience | Information Needs | Decisions
How do you decide what kind of research to do?
If you need answers from a lot of people so your data can help predict what a larger group thinks or so the data can be divided into several groups by age or membership or geography, you'll need research such as a large phone, email or traditional mail survey. That's called "quantitative" research.
If you're looking for new ideas, reactions to ideas or some in-depth responses to issues or challenges, focus groups, one-on-one in-depth interviews or other research that gets more information from fewer people may fill the bill. This kind of research is called "qualitative."
We’ll help you determine your information needs and some general ideas of how to use the information or report it. Then, based on that assessment and what kind of budget you have, we’ll begin to look at research options.
The Research Methodology Comparisons will give you an idea of possible ways we can do research, with a description and advantages and disadvantages of each method.
Even if you're planning to do the survey or interviews yourself, it is often good to get outside help from a professional market research consultant in the early stages to help make sure the research you are planning will get you the information and intelligence you need.
A good consultant can also give you ideas about innovative ways to approach your research within your budgets.
