Market Research Information Needs

Experience | Information Needs | Decisions

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What kind of information do you need?

Before beginning any market research project, you need to figure out what information you need and how in-depth, precise or reliable it needs to be. All of these factors influence the research methods, the time it will take and how much it will cost.

Completing an Information Needs Assessment can help you answer these questions and get agreement within the organization about the research needed.

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