Market Research Methodologies

Experience | Information Needs | Decisions

Customer Knowledge

Click on any link in the Methodologies drop-down box above to find out more about what tools might be best for you. Then, call or e-mail us and we’ll create a customized methodology matched to your strategy and information needs. We’ll also be happy to suggest the best possible method to get more for your money.

The following are various custom studies MPI has completed for its clients using various methods such as mail, e-mail, online, CATI telephone, focus group and one-on-one interviews.

Advertising evaluation	Group facilitation In-depth/executive interviewing
Brainstorming/problem solving	In-home use studies
Concept testing	Mystery shopping
Creative idea generation	Observational research
Customer loyalty assessments	Pricing studies
Customer satisfaction studies	Product tests

Resources