Product Design Specialties

Experience | Specialties | Portfolio

Our product design tools

In addition to a wide variety of market research tools, our specific product design services and tools include, each customizable to your particular needs or specifications:

• Target Profiling – identifying and describing target customers based on their attitudes and behaviors through statistical segmentation and data mining
  
• Needs Assessment – a variety of conventional and non-traditional tools for gathering Voice of the Customer wants, needs and design specifications
  
• Ideation – customer-driven, creative brainstorming of new designs
  
• Design Specification – translating wants and needs into concepts and design specification
• Concept Testing – testing design specifications for product refinement
  
• Product Evaluation – testing prototypes or finished products
  
  • Usability testing
    
  • Perceived quality testing
    
  • Perceived design appearance testing
    
  • Food diagnostic testing
    
  • Feature comparison (conjoint) testing
    
  • Empathic (observational) testing
    
• Idea Management – stage-gate processes and tracking tools to keep projects on track from concept to consumer
  
• Idea Profiling™ – an objective evaluation process to identify winners and losers based on customer appeal, business viability, technological feasibility and competitive advantage
• Blue Ocean™ – helps you create "blue oceans“ — untapped new market spaces ripe for growth — rather than fighting competition in the “red oceans” of today’s marketplace

Resources