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Strategic Planning — You Get What You Measure
Experience | Approach
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The term Strategic Planning became popular in the late 1960s and early 1970s as the method organizations used to transform themselves to meet the needs of the future. Over the past decade, we, like most senior managers and executives, have begun to realize that traditional strategic planning approaches are failing American businesses. The plans created by such approaches—usually the work of a senior management strategy committee—suffer from too numerous and overly broad goals and strategies — often mixing apples and oranges as priorities.
And, few offer clear, measurable connections to the daily operations of the organization.
This lack of accountability—directly related to a lack of metrics and measures—led Marketing Partners to seek out and develop alternative approaches to guide organizational direction and performance.
