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Branding
What's all the buzz about branding?
What is branding?
What branding is not
What's the state of your brand?
How to brand your association
Who owns the brand?
What's all the buzz about branding?
Branding is not a fad. It has been used in the for-profit world for years as an essential strategy for making an emotional connection with consumers in order to become the preferred choice for products and services.
Today, dot coms and private sector businesses are competing for your members' diverse hearts, minds, and pocketbooks.
The reasons for belonging to a professional membership society are not as clear as they used to be and member loyalty is not a foregone conclusion. Branding is becoming a fundamental strategy for professional membership societies and trade associations because to remain viable and competitive in a global marketplace, associations need to create a truly valuable, distinct and relevant memorable experience for members and customers.
Branding your organization tells your members and customers who you are, how you are different from your competitors and what to expect from your organization.
Using
the Power of Branding for Your Association
(Three articles adapted from CESSE Annual Meeting Presentations)
Brand
Building Dx
