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Market Research
Good decisions require good information
What kind of information do you need?
What kind of research will work for you?
How do you decide what kind of research to do?
What can research tell you about your members?
Special topic: E-Research
You
can do almost any kind of research online that you can do on the phone,
by mail or even in-person. It just depends on your membership and how
they feel about technology.
For
technical societies and other techno-savvy organizations,
e-research may be your most economical choice. However,
you need to understand the ins and outs of e-research to take advantage
of the technology and avoid the pitfalls. Take
our E-Survey Quiz to test your knowledge!
You'll
find many services available for outsourcing online market research. Look
for opportunities to partner with a vendor who understands your members
and customers and is sensitive to your information needs.
Even if you're thinking of using a do-it-yourself web survey product, it might be a good idea to consider having a market research professional take a look at your survey to make sure it will do what you want.
Previous: What can research tell you about your members?
