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Market Research
Good decisions require good information
What kind of information do you need?
What kind of research will work for you?
How do you decide what kind of research to do?
What can research tell you about your members?
Special topic: E-Research
What kind of information do you need?
Before
beginning any market research project, you need to figure out what information
you need and how in-depth, precise or reliable it needs to be. All of
these factors influence the research methods, the time it will take and
how much it will cost.
Completing
an Information
Needs Assessment can help you answer these questions and get agreement
within the organization about the research needed.
Next:
What
kind of research will work for you?
Previous: Good
decisions require good information
