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Market Research
Good decisions require good information
What kind of information do you need?
What kind of research will work for you?
How do you decide what kind of research to do?
What can research tell you about your members?
Special topic: E-Research
How
do you decide what kind of research to do?
After
you've determined your information needs and some general ideas of how
you want to use the information or report it and what kind of budget you
have, you can begin to look at research options.
The
Research Methodology Comparisons
can give you an idea of possible ways you can do research, a description
and advantages and disadvantages of each method.
Even
if you're planning to do the survey or interviews yourself, it is often
good to get outside help from a professional market research consultant
in the early stages to help make sure the research you are planning will
get you the information and intelligence you need.
A good consultant can also give you ideas about innovative ways to approach your research within your budgets.
Next:
What
can research tell you about your members?
Previous: What
kind of research will work for you?
