 |
|
|
|
|
|
|
|
|
|
|
|
 |
|
||||||||||
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
|
||||||
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
Types of Member Research
Member Value Assessment
Branding RX
Readership Studies
Customer Satisfaction Surveys
Product/Service Evaluation Study
Custom Studies
Member
Value Assessment
Purpose
For
assessing the value of current products, programs and services among targeted
groups, such as members, former members, never-members, student members,
chapter officers and new initiates. Also for assessing the overall membership
experience as well as perceptions of future membership needs among the
targeted groups.
Anticipated
Use of Findings
Your Association will use the survey results to:
- Inform
and provide direction for the strategic planning process
- Inform
and provide direction for membership recruitment
- Inform
and provide direction for membership retention
- Develop effective marketing strategies for organization-wide initiatives
Branding
RX
Purpose
For association leadership that needs to solve the fundamental problem
of relevancy and better understand why individuals who should be members
are not currently members and how best the organization can position itself
to meet their needs.
Anticipated Use of Findings
Your Association will use the survey results to:
- Inform
and provide direction for membership recruitment
- Inform
and provide direction for membership retention
- Develop
effective marketing strategies for organization-wide initiatives
including possible repositioning
- Inform
and provide direction for revenue enhancement opportunities (fundraising)
Readership
Studies
Purpose
To better understand association magazine readers' assessment of the periodical
including effects of past or proposed format and/or content changes.
Anticipated Use of Findings
Findings from the research will be used to:
- Provide
direction to content and editorial development for the magazine
- Contribute
to ongoing development of the design and graphical "look"
of the magazine
- Make the magazine more responsive to its readership
Customer
Satisfaction Surveys
Purpose
To assess customer service satisfaction among customers (regardless of
membership type) and also understand how best to improve the customer
service experience at different points in the process.
Anticipated Use of Findings
Your Association will use the survey results to:
- Inform
and provide direction for customer service improvement initiatives
- Inform
and provide direction for membership recruitment
- Inform
and provide direction for membership retention
Product/Service
Evaluation Study
Purpose
To assess interest in new product ideas and concepts among targeted group
customers.
Anticipated Use of Findings
Your Association will use the survey results to:
- Develop
and introduce new products, product features and capabilities based
on market demand
- Understand
product market potential and drivers for present and future product
initiatives
- Facilitate
deployment of the product by demonstrating how it meets customer needs
- Increase the desirability of membership by offering value-added products to its members
Custom
Studies
The following are various custom studies MPI has completed for its clients
using various methods such as mail, e-mail, online, CATI telephone, focus
group and one-on-one interviews.
- Advertising
evaluation
- Balanced
Scorecard Facilitation (.pdf)
- Brainstorming/problem
solving
- Concept
testing
- Creative
idea generation
- Customer
loyalty assessments
- Customer
satisfaction studies
- Group
facilitation In-depth/executive interviewing
- In-home
use studies
- Mystery shopping
- Non-Traditional
Methods in Research (.pdf)
- Observational
research
- Pricing
studies
- Product
tests
