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Organizational Development
At the beginning of any strategic planning activities, it is essential that a Leadership Workshop consisting of board and senior staff be conducted to set the strategic direction and get alignment from all persons involved. Teams of board and staff are organized around the four to five strategic goals developed during the Leadership Workshop. The teams are charged with developing key strategies and measures, plus a list of possible operational initiatives that will serve as the basis for later operational plannng. Once the board has approved the final strategic level plan, an all-staff, kick-off event signals a new way of developing the operational plan that will support implementation of the board-approved key strategies and goals. Managers and other staff who will be key implementers of the operational plan are brought into the process at this time. When all phases of the strategic planning process have been completed, the organization from board members to senior management to staff should be effectively aligned around the four or five strategic goals that define the organization. |
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2003 Marketing Partners, Inc. All rights reserved |
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