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Revenue Enhancement
Fundraising
Product Development
Membership Marketing
Declining
membership. Lower meeting attendance. Smaller revenue from products.
Associations are all facing the same challenges. You can blame it on gasoline costs, 9-11 or just the way the world is today. But you still have to find new places to get revenue … or ways to get more revenue from the old places.
Associations have three main strategies for expanding their revenue:
- Fundraising:
leveraging the good will of your members into contributions or endowments
- Product
Development:
finding out what your members and customers want or need and creating
products and services specifically targeted to those needs
- Membership
Marketing:
using the power of your databases
and other membership information to target specific products
and services to specific members
Next: Fundraising
©
2003 Marketing Partners, Inc. All rights reserved