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Product revenues are available from anyone who finds value in something your organization has to offer them.
These products can be anything from books and other knowledge materials to seminars and training, meetings and seminars, to online "e-learning" or consulting.
Where do you come up with new product ideas? Which ones show the most promise? What will it take to develop them?
You
need a product development process that can capitalize on your
understanding of your members and customers.
Next:
Membership
Marketing
Previous: Fundraising
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2003 Marketing Partners, Inc. All rights reserved