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Strategic Planning
Getting Ready to Plan The Readiness Assessment It
is essential that senior management have an objective understanding of
the organization before beginning any kind of planning process. What are
the problem areas? How rigid are the silos? What's the most effective
way to communicate up and down the organization? How does staff (and management
themselves) feel about change? To
answer these and other questions, organizations should conduct an assessment
to evaluate readiness for change and identify opportunities and challenges
that may affect the planning process. A good readiness assessment focuses on:
This assessment can give senior management and the planning team a basic look at the organization's health. Then they can lay the final process track, keeping in mind what the assessment shows them. Next:
Finding
the Golden Opportunities |
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©
2003 Marketing Partners, Inc. All rights reserved |
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