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Strategic Planning
What Strategic Planning Needs To Be
How Master Planning Can Help
How Master Planning is Transformational
Getting Ready to Plan — The Readiness Assessment
Finding the Golden Opportunities
Finding the Golden Opportunities
Depending on what the readiness assessment uncovers, a Society may also want to dig deeper into possibilities that show the greatest potential. Again, formal and informal market research such as interviews, surveys, focus groups with both staff and member groups as well as analysis of existing member data can provide information.
Some areas that may need further assessment include:
- Member
services
- Publications
- Education
and professional development
- E-Business
