Marketing Partners, Inc.
 
 

What We Do

Five Essentials to Success

Marketing Partners’ approach is customized, integrated and holistic. You can count on answers and outcomes tailored specifically to you — no off-the-shelf, one-size-fits-all solution. Over the years, as we’ve helped clients find the most effective and efficient path to success, Marketing Partners has come to rely on five key disciplines or essential tools to success.

 

Market Research

Learning to ask the right questions — focused on implementable outcomes — empowers and guides all we do here. An important key to business success is risk management. From our first day in business we have created, implemented and relied on unique market research strategies to gather insights, inform the process, test and measure results and integrate findings throughout planning and creation processes.

 

Strategic Planning

Strategic plans usually fail due to a lack of accountability — directly related to a lack of metrics and measures. Based on 30 years of benchmarking and refinement, our approach of master planning melds the unique strengths of deployment tools like hoshin kanri and metric tools like balanced scorecard. Master planning addresses the formidable task of steering an organization and its employees effectively through modern organizational management.

 

Quality

We help organizations identify and overcome obstacles to finding the most effective path to success through master planning, organizational culture and change management tools, and organizational development and performance improvement strategies. From employee engagement and satisfaction studies to executive coaching, we can help you steer clear of obstacles to organizational success.

 

Branding

An authentic, powerful brand starts with an understanding of the “why.” Why the brand exists and what is at the center of its essence. If a brand has any chance of success it must be faithfully and continuously true to itself … true to the vision and true to the promise. Today’s customer can spot the inauthentic. Our branding process gets to the fundamental authenticity of your brand and provides both strategy and implementation throughout the journey to becoming a breakthrough brand.

 

Communication

Because our creative team is actively engaged in market research, strategy, quality processes and ideation, you benefit from marketing plans that seamlessly merge into well-planned, accountable and powerfully executed communications. We deliver the highest level of marketing materials, award-winning design and campaign development. Everything your marketing needs in one place: logo design, website development, collateral, messaging, video and app development.

 

 

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